Big Hitters with Larry Weidel
From Ford Assembly Line to $200M Exits: The 15-Second Secret That Changed Everything
February 3, 2026
What if the difference between staying stuck and building a $200 million exit isn't talent or connections—but learning to make the most of 15-second intervals? In this episode of Big Hitters with Larry Weidel, host Larry sits down with Joe Chura, founder of Go Brewing and serial entrepreneur who sold two tech startups for over $200 million, to explore the law of incrementality, why feeling like a "success" is a trap even after massive exits, and how an unexpected pregnancy and a job on the Ford assembly line became the foundation for extraordinary achievement. Whether you're just starting out, stuck in a dead-end job, or scaling to your next big exit, this conversation reveals the relentless mindset, authentic work ethic, and counterintuitive truths that separate those who break through from those who burn out. Tune in to discover why your current struggle might be the exact foundation you need for unprecedented success.
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What if the difference between staying stuck and building a $200 million exit isn't talent or connections—but learning to make the most of 15-second intervals? 


In this episode of Big Hitters with Larry Weidel, host Larry sits down with Joe Chura, founder of Go Brewing and serial entrepreneur who sold two tech startups for over $200 million, to explore the law of incrementality, why feeling like a "success" is a trap even after massive exits, and how an unexpected pregnancy and a job on the Ford assembly line became the foundation for extraordinary achievement. Whether you're just starting out, stuck in a dead-end job, or scaling to your next big exit, this conversation reveals the relentless mindset, authentic work ethic, and counterintuitive truths that separate those who break through from those who burn out. Tune in to discover why your current struggle might be the exact foundation you need for unprecedented success.


What You’ll Learn:



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