The $97 Training That Built Million-Dollar Coach Empires
March 31, 2026
What if the secret to scaling your empire starts with asking better questions?
In this episode of Big Hitters, Larry Weidel sits down with Mitch Matthews, a coach to top 1% performers and founder of Dream Think Do, to explore why curiosity beats credentials, how to extract wisdom from mentors without wasting years, and the exact framework that turned his training side-hustle into a multi-million-dollar coaching empire. From his early days at a Schwinn bike shop to coaching CEOs and Oscar winners, Mitch reveals the real mechanics of success: listening more, leading through genuine interest, and the discipline to iterate fast. Whether you're building your next revenue stream or scaling your existing one, this conversation cuts through the noise to show you how proximity to the right people and the willingness to be humble compound into extraordinary results.
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What if the secret to scaling your empire starts with asking better questions?
What if the secret to scaling your empire starts with asking better questions?
In this episode of Big Hitters, Larry Weidel sits down with Mitch Matthews, a coach to top 1% performers and founder of Dream Think Do, to explore why curiosity beats credentials, how to extract wisdom from mentors without wasting years, and the exact framework that turned his training side-hustle into a multi-million-dollar coaching empire. From his early days at a Schwinn bike shop to coaching CEOs and Oscar winners, Mitch reveals the real mechanics of success: listening more, leading through genuine interest, and the discipline to iterate fast. Whether you're building your next revenue stream or scaling your existing one, this conversation cuts through the noise to show you how proximity to the right people and the willingness to be humble compound into extraordinary results.
What You’ll Learn:
- How to reverse-engineer success by studying the top performer in each specific domain
- The "Be Interested, Not Interesting" framework
- Why proximity to the right mentors is worth thousands in training courses
- The iteration-first business model that works
- How to admit ignorance at scale
- The "proxemics principle" for competitive differentiation
Mitch Matthews is a renowned business coach, speaker, and founder of Matthews Training International, known for his expertise in coaching elite performers, scaling service-based businesses, and building high-impact training programs. With over 50 years of combined experience across pharmaceutical sales, corporate training, and entrepreneurship, Matthews has trained thousands of coaches and speakers to six and seven-figure revenues while coaching titans in the personal development space including Brendon Burchard and Lewis Howes. He is the creator of the *Dream Think Do* podcast, which has inspired millions to pursue their biggest dreams through conversations with Olympic gold medalists, Oscar winners, and New York Times bestselling authors. In this episode, Matthews shares the foundational principles of curiosity-driven leadership, iterative business building, and the art of asking the right questions—lessons learned from a transformative apprenticeship at a bicycle shop that shaped his entire philosophy. His insights on mentorship, humility, and the power of genuine interest provide actionable strategies for accomplished entrepreneurs looking to scale with authenticity, build lasting organizational cultures, and transition from success to significance.
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