In this eye-opening episode of The Big Hitters podcast, Larry sits down with Jon Ostinson, founder of FranBridge Consulting and multi-franchise owner, to explore the untapped potential of non-food franchising. Whether you're a corporate professional seeking independence or an investor looking to diversify, Jon shares invaluable insights on transitioning from corporate life to franchise ownership, building multiple income streams, and leveraging franchise networks for business success. Discover why franchising isn't just about fast food, how to evaluate your entrepreneurial readiness, and practical strategies for building wealth through proven franchise systems.

What You'll Learn:
- How to evaluate if franchising aligns with your entrepreneurial personality and goals
- The strategic advantages of "non-trendy" franchise opportunities in sectors like property services and health/wellness
- Why franchise ownership can serve as a semi-passive income stream while maintaining a W-2 job
- How to leverage franchise systems to build multiple revenue streams without starting from scratch
- The key factors in selecting and managing franchise operators for long-term success
- How franchise ownership opens up tax advantages and wealth-building opportunities unavailable to W-2 employees
- Why community and network support within franchise systems accelerates business growth
- The framework for transitioning from corporate experience to franchise ownership
- How to use franchising as an alternative investment strategy in challenging real estate markets
- The critical differences between being "too entrepreneurial" versus "franchise-ready"


Jon Ostinson is the founder and CEO of FranBridge Consulting, a leading franchise consulting firm recognized on the Inc. 5000 list of fastest-growing private companies. With an extensive background in corporate leadership at companies like Accenture and Carter's, Jon transitioned into franchising as President of Shelf Genie before establishing his own consulting practice. A multi-brand franchise owner himself, Jon leverages his experience on both sides of franchise operations to help entrepreneurs find their ideal franchise opportunities. His expertise in non-food franchising and business development has helped hundreds of clients successfully transition into franchise ownership. Through FranBridge Consulting, Jon represents over 600 franchise brands and is the author of "Non-Food Franchising," sharing his insights on alternative franchise opportunities beyond traditional food service concepts.