Beyond Followers: Converting Social Media into Real Business Results

Digital Marketing: The Essential Business Growth Engine for Modern Success In this episode of The Big Hitters podcast, host Larry Weidel delivers a passionate, straightforward discussion about the critical importance of digital marketing in today's business landscape, emphasizing why business owners can't afford to ignore online presence and digital strategies.

Join host Larry Weidel as he breaks down why digital marketing isn't optional anymore and shares hard-won wisdom on turning your online presence into a powerful business asset. Perfect for entrepreneurs ready to stop making excuses and start making money in the digital age.

What You'll Learn:
- How to approach digital marketing as a necessary business tool rather than an optional extra

- Why email marketing remains your most valuable owned channel for customer communication

- The four essential digital marketing pillars: content marketing, paid advertising, email marketing, and social media

- How to overcome technology resistance and embrace continuous learning in digital marketing

- The smart way to track and measure digital marketing efforts for maximum ROI

- Why starting imperfectly is better than waiting for perfection in digital marketing

- How to build trust through consistent content creation across multiple platforms

- The strategic approach to choosing and mastering social media platforms for your specific audience

- Why building an email list should be a top priority for long-term business stability

- How to leverage free social media platforms before investing in paid advertising